Does it really matter what the motive is as long as the job gets done? Take a simple example - saying thank you to someone. In one case, it is a matter of custom and not heart-felt, in another it is to please the person, and in another case it is a genuine expression of gratitude, a recognition of the love expressed. We all know the difference. The first is sort of a dead ceremony - blah, blah; the second feels a little uncomfortable; the last motive touches the heart - feels good all around.